AOV was and still is one of the pioneers of this groundbreaking science. AOV continues to expand and share its science expertise through advanced educational initiatives targeting specialists in this fascinating, highly complex field of orthomolecular health.

The word “orthomolecular”, introduced in 1968 by the late Professor Linus Pauling, twice winner of the Nobel prize, comes from the words “ortho”, meaning "good" or "proper", and “molecular”, meaning "composition of molecules".

Orthomolecular medicine therefore refers to the prevention and treatment of disease by delivering optimal amounts of safe substances intrinsically found in the body, such as vitamins, minerals and other vital nutrients, to help promote good health and restore pathological processes without the side effects that are often associated with conventional pharmaceutical therapies.

It is highly individualized therapy, not a one-dosage-fits-all prescription. In short, naturally occurring substances for naturally better health.

We are the experts in developing natural, state-of-the-art orthomolecular health products. That is our strength and that is where we focus our energy.

When it comes to manufacturing, we source the purest, most natural ingredients available and we partner with the best, certified manufacturer for specific formulations and products, rigorously auditing each one for quality excellence. So when a patient buys the AOV product recommended by their orthomolecular expert, they know every bottle meets our high standards of purity and potency.

AOV was founded on a vision and built from the ground up after the introduction of orthomolecular medicine to the Dutch in 1987.

For 20 years, AOV has continued to grow thanks to its keen entrepreneurial expertise that focuses on providing CAM professionals (complementary and alternative medicine) with advanced education in this highly specialized field of orthomolecular natural therapy. Much of this support is made possible through AOV’s “Foundation of Orthomolecular Education” (SEO), which offers a comprehensive education and training program, workshops and a helpdesk for professionals.

AOV is dedicated to building relationships of trust with CAM professionals, working closely with them on an individual level to develop orthomolecular solutions for their patients. Because a personalized approach to optimal health comes quite naturally to us.

AOV is the orthomolecular specialist’s definitive, most comprehensive line of pure, natural products. We have developed approx 200 highly targeted natural, therapeutic orthomolecular health formulations that provide cells – the body’s fundamental building blocks – with optimal quantities of all vitamins, minerals and other vital nutrients. So naturopathic practitioners can recommend patients with wide-ranging health concerns AOV, for a natural way to better health.

With strong entrepreneurial instincts, vision and drive, Mathew has grown his business into the Dutch market leader, while helping to grow the nutritional health industry, by focusing on knowledge and education and offering premium high-performance, science-based products to different niche markets and market segments.

Starting in 1993, entrepreneur, CEO and founder of MCO Health, Mathew created a thriving nutritional health business that was the first to offer high-performance food supplements to Dutch consumers – even before food supplements were significantly on the map in the Netherlands.

Start-up, private label, retail, healthcare practitioner brands, acquisitions, integration… Mathew has unparalleled expertise in every facet of running a growth supplement company and has a unique 360 view of the nutritional health industry in the Netherlands, as well as insights into the European market.

Mathew has grown his business through knowledge and education, while growing the industry. A key to his success is creating awareness of how nutrition works in the body and the benefits of complementary medicine. Just like Atrium. In fact, the similarities in business philosophy and strategies are striking, so it was only natural that there was a meeting of the minds and MCO Health became part of the Atrium Family in 2008.

With a special knack for restructuring and integrating acquisitions and other business dynamics into a common business model, Mathew ensures that his company’s management structure is strong and stable, working with the right people with the right talents to grow the business.

MCO Health acquisitions include Orthica, the premium, science-based nutritional brand targeted at healthcare practitioner, and more recently AOV, Holland’s leading orthomolecular brand.

Strategically located near Amsterdam, Mathew lends the same structure and organizational expertise to help grow operations and to help develop the business of all Atrium brands in Europe. Proud of how far the industry has come since 1993, he is excited to contribute to the Atrium mission and looks forward to seeing where it will go, as the team explores new synergies and possibilities for growth.

Postbus 1237
1300 BE Almere
The Netherlands
Telephone : +31 (0)70 352 00 74 / +31 (0)036 546 09 20
Fax: +31 (0)36 546 09 05
E-Mail: verkoop@aov.nl
Website: www.aov.nl