René Augstburger

Vice President, Marketing Strategy

An industry expert with impressive international experience, René has the global vision and expertise to drive growth strategies for Atrium and its family of companies around the world.

René has been involved in the nutritional health industry throughout his entire 20-year career – a career that has taken him around the world, from Albuquerque to Johannesburg to Montreal.

Recognizing his incomparable industry and international experience, Atrium approached René in 2008 to become its Vice President of Marketing Strategy. René seized the rare opportunity to be part of an ambitious public company dedicated to building the credibility of the entire industry through science, research and education, while taking Atrium and its brands to a new level.

René focuses his attention on business development. He also plays a key role in special collaborative projects that fall into the category of ATP topline (Atrium Top Priorities), which involves creating organic growth within and between the different member companies by tapping into what has made each one so successful. The thrill lies in seeing where these best-in-class companies can go on their own – and together as part of Atrium.

Originally from Switzerland, René speaks three languages, is well-traveled and believes in the power of good communication, qualities that are especially valuable to an international company such as Atrium.

A strong leader who inspires and motivates others, René has confidence in the future of the industry and is proud to see how far Atrium has come, and how fast. Then again, Rene does like action, pursuing his passion for outdoor adventure, hiking, skiing, scuba diving and mountain biking at home and in more exotic locations around the world.

René