Close

Atrium Innovations appoints Jason Zhang as Managing Director of Asia Pacific & Greater China

Atrium Innovations is recognized worldwide as an innovative leader in the development, manufacturing, and commercialization of science-based nutritional health products of the highest quality. We have leading brands such as Garden of Life, the #1 brand in the natural products industry in the U.S., and Pure Encapsulations a leader in the professional channel in the U.S. and key markets throughout Europe. Currently, Atrium Innovations participates in about half of the total global market for supplements.

A key priority for Atrium Innovations is to enter new markets with its leadership brands. Asia Pacific, the largest supplement market in the world and specifically China, the 2nd largest market globally, has been the focus of our recent efforts. China represents a significant opportunity as many Chinese consumers desire foreign brands, especially “clean” brands with natural ingredients. Atrium just recently launched its Garden of Life brand into China this fall via cross border e-Commerce. Offering a full line of certified USDA Organic and Non GMO Project Verified supplements, Garden of Life is a perfect fit to meet the needs of the Chinese consumer.

To help us spearhead our recent launch into China, I am pleased to announce the appointment of Mr. Jason Zhang as Managing Director of Asia Pacific & Greater China, effective November 16, 2016. Jason will be responsible for helping establish Atrium Innovations as a leading supplement business in Asia Pacific, with his initial focus being on building our presence in China. Once this launch has been successfully established, Jason will be responsible for helping Atrium further expand its brands into other key markets within the Asia Pacific region.

Jason brings over 20 years of diverse business leadership experience, with a finely tuned expertise in China. Most recently, Jason occupied the position of Country Manager for Blackmores in China. Earlier in his career, Jason served as Director of Consulting for Kantar Retail, where he helped leading companies such as Colgate, Pepsi, Unilever and Mars develop market entry plans into the Asia Pacific marketplace.

Jason has a Law degree from Suzhou University in China and an MBA from Leeds University in the UK.

We are extremely pleased to have Jason join us and look forward to much success with this new expansion into the Asia Pacific market.

Peter Luther
President & CEO