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Hans Schraa
President, Head of Europe

Hans joined Atrium Innovations in May 2014 and serves as Executive Vice President, Head of Europe. A driven and strategic individual who is entirely committed to the brands, Hans has amassed a wealth of experience in a wide variety of European markets and thus brings a very fine-tuned expertise to the table.

In this role, Hans has executive responsibility for all of Atrium’s European activities including Central/Eastern European and Russian businesses. He is also responsible for defining and executing both the Strategic and Business Plans for Europe.

Hans has over 20 years of finance and management experience, having served in varied leadership positions across a unique range of large businesses such as Coca-Cola, Sara Lee, Allied Domecq / Pernod Ricard and Provimi; all of which operating in Europe within the consumer, service and industrial industries. Since 2006, Hans has also been involved in several Private Equity related portfolio companies (Permira, CVC, KKR), with a focus on Organizational change and transition, from analysis to execution.

Based out of the Munich office, Hans travels extensively throughout Atrium’s operations on the continent, to ensure structure and a hands-on managerial approach throughout the business units. A Dutchman through and through, Hans lives in Belgium with his family.